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There’s nothing quite like watching a big retailer try to tamp down our bottomless appetite for high jinx. Take, for example, the comedy of errors that’s been unfolding over the past several weeks, ever since Apple decided to rein in its more hot and bothered apps. Over 3 billion apps have been downloaded on iTunes since the App store debuted in July of 2008, and, human nature being what is, a fair number of those involve boobies. But in light of increasing consumer complaints from, as Apple’s head of worldwide product marketing, Philip W. Schiller, told the New York Times recently, “women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see,” the company began quietly removing content. In just one day in February, Apple purged over 4,000 apps. Arrivederci, Sexy Hangman. Sayonara, Strip Poker. Hasta la vista, Suicide Girls. In its zeal to ban booty, Apple even briefly 86′ed a benign bathing suit shopping app called Simply Beach.
But T&A fans don’t go down without a fight. Faced with the encroaching threat of having their girlie bits taken away, consumers started descending on the App Store like it was a Piggly Wiggly right before a snowmageddon. Let the stripper-app hoarding commence! And when a relatively tame, cleavage-based app called Tubes! somehow escaped the app-ocalypse, it saw its sales leap from a measly $30 a day to a frankly hilarious $10,000 in a single week. Stick it to the man, breast lovers.
via Apple’s booty ban backfires – Apple – Salon.com.
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