Mr. Pinup

Jeff Bertolucci, PC World

Feb 20, 2010 4:14 pm

It appears Apple is embarking on a new anti-smut crusade to rid its iPhone App Store of “overtly sexual content.” According to news reports, the targets of Apple’s ire include relatively tame adult fare, many of which manage to incorporate the word “boob” into their titles.

Apple’s actions are designed to appease customers who’ve complained in the company’s support forums and elsewhere about adult content in the App Store. According to Information Week, Apple developers have also griped about the sex-themed apps, which they say are proliferating in some App Store categories and making other apps harder to find.

At first glance, Apple’s move appears either prudish or hypocritical or both. Sexually-explicit content was already verboten in the App Store, and some of the newly banned apps were about as racy as the Sport Illustrated swimsuit issue.

via Why Apple’s Porn Purge is a Smart Move – PCWorld.

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Apple reportedly has a new policy for its iPhone app store in which any application with “overtly sexual content” will be removed from the App Store, according to an e-mail obtained by TechCrunch. But just like countless previous times, this latest tweak to Apple’s app rejection policy will have app developers scratching their heads trying to figure out what’s going on.

Wobbly Policy

One app that has been removed from iTunes, called Wobble iBoobs, lets you take a selected image of a bikini model, add “wobble zones” to the photo, and then make those parts of the image move when you shake your iPhone. This app’s function was apparently a little too hot for Apple, so the app’s developer, Jon Atherton, received a removal notice from Apple, according to TechCrunch.

Referring to the Wobble iBoobs application, Apple reportedly wrote, ” We have recently received numerous complaints from our customers about this type of content and have changed our guidelines appropriately. We have decided to remove any overtly sexual content from the App Store, which includes your application.”

via Apple Reportedly Bans Overtly Sexual iPhone Apps – PCWorld.

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