New Shoes: Reebok Reverse Jams
Image by n8kowald via Flickr

If sex sells, then these Reebok commercials make good business sense — but respecting women might be even smarter

By Kate Harding

So, Reebok has these new shoes that supposedly tone your butt and legs more than regular sneakers, using “balance ball-inspired technology.” (Hooray for science! I’m also hearing great things about the promise of jump rope- and yoga block-inspired technology. The future is now, people.) But since there are other footwear brands out there offering similar results — really, if you’re still wearing lazy-ass shoes that only offer exercise benefits directly proportionate to the amount you walk or run in them, you’re a chump — Reebok needed advertising that would make theirs stand out. And what’s edgier or more original than objectifying women?

I saw this ad, in which a short-shorted woman tries to give a serious spiel on the sneakers, only to be distracted by the camera dude constantly zooming in on her sweet ass, while watching Hulu the other night. So this is definitely a real thing Reebok paid for.

Advertising – Salon.com.

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