Mr. Pinup

If sex sells, then these Reebok commercials make good business sense — but respecting women might be even smarter

By Kate Harding

So, Reebok has these new shoes that supposedly tone your butt and legs more than regular sneakers, using “balance ball-inspired technology.” (Hooray for science! I’m also hearing great things about the promise of jump rope- and yoga block-inspired technology. The future is now, people.) But since there are other footwear brands out there offering similar results — really, if you’re still wearing lazy-ass shoes that only offer exercise benefits directly proportionate to the amount you walk or run in them, you’re a chump — Reebok needed advertising that would make theirs stand out. And what’s edgier or more original than objectifying women?

I saw this ad, in which a short-shorted woman tries to give a serious spiel on the sneakers, only to be distracted by the camera dude constantly zooming in on her sweet ass, while watching Hulu the other night. So this is definitely a real thing Reebok paid for.

Advertising – Salon.com.

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The site’s skeezy “Celebrity Skin” page touts nipples, scandal — and did we mention nipples?

By Mary Elizabeth Williams

Salon/DG Strong

I happen to be an unabashed fan of shameless titillation. And many of us at Broadsheet are also, in the interest of full disclosure, admirers and associates of the Huffington Post. Yet I must put down my Victoria’s Secret catalog and Jell-O shooters for a moment today to ask: What the hell is up with HuffPo’s Celebrity Skin?

A quick glance at today’s Celebrity Skin page (not to be confused with Celebrity Body, devoted to Jessica Simpson’s weight, Fergie’s weight, Kate Hudson‘s weight, and Jim Carrey‘s beard — and weight) reveals: “Leighton Meester wears lingerie, spreads legs,” “Lady Gaga’s ‘Bad Romance’ Video: Lingerie, Nudity, Vodka & Murder (WATCH),” “Eva Mendes Is Unbuttoned, Braless (PHOTOS, POLL),” “Tara Palmer-Tomkinson, British Reality Star, Shows Her Nipples,” and the fantastically self-explanatory “Vagina Exposed On ‘So You Think You Can Dance‘? (NSFW VIDEO).”

via Huffington Post – Salon.com.

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I used to think “sexual enhancement” just meant “sex toys.” That is, until I started exploring the wonderful—and sometimes utterly weird—world of mechanical and electronic sex augmentations. Here’s what’s happening now and what will happen soon.

As you’ll see, existing innovations take our tongues, fingers, vulvas and penises to the next level. But the future of sex augmentations appears to lie in biometrics and in networking. Soon toys will learn from and interact with our bodies’ responses, with or without a partner, while teledildonics will help people separated by vast distances get closer (and wetter).

via Becoming a Sexual Cyborg (NSFW) – Sex Toys – Gizmodo.

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