THE TERM “SEXUAL REVOLUTION” has become such a cliché in recent decades that it is hard to imagine that it ever had a tangible meaning. And yet, the transformation of global sexual mores that picked up steam in the 1960s really did transform society in ways we are still trying to understand. But how did it get started? Despite the theoretical writings of Sigmund Freud and the prophets of free love, this social and cultural earthquake frequently had humble beginnings. In Central Europe, for example, the true sexual revolution was touched off by the teenage sex advice column of Dr. Sommer, which is marking its fortieth anniversary this month.

When Europe was “moral”

Today it is difficult to conceive that the hedonistic Europe consistently denounced by the American Right – who delight in pointing their fingers at the excesses of the likes of Roman Polanski or at the “green” brothels of Berlin – was once as straight-laced as the Oral Roberts University campus, at least when it came to childrearing. The German weekly youth magazine Bravo from the Kindler & Schiermeyer publishing company in Munich was no exception to the squeaky clean image the post-war Federal Republic was endeavoring to present to the world. Founded in 1956, the original Bravo revolved almost solely around the world of pop stars and entertainment (the first issue displayed Marilyn Monroe on the cover). A lackluster romance advice column was added in 1962, but otherwise the magazine maintained its overall wholesomeness throughout the Beatles era. But all of that changed in October of 1969, when the publishers added a new column, “What Moves You: A Consultation with Dr. Jochen Sommer,” which tackled youthful readers’ sex questions head-on.

via A sexual revolution: Dr. Sommer’s advice column turns forty – Alan Nothnagle – Open Salon.

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