Richard Branson
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After rumors of his interest in acquiring Playboy sent its stock on a short flight, Virgin Atlantic CEO Richard Branson said today his company has no interest in buying the magazine.

“Reports that Virgin Group is looking to buy Playboy Enterprises are untrue,” a Virgin spokesperson said in an-email to Reuters.

On Wednesday, the Daily Mail reported Branson was “tipped as a potential buyer.” The story followed a report in the New York Post that Playboy was quietly floating an asking price of $300 million, or about three times its market cap, for the company.

via Virgin Denies Playboy – M and A and Finance @ FolioMag.com.

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