Mr. Pinup

Videos games and sex have a storied history, as anyone who’s spent time in a dorm room full of freshman boys playing “Tomb Raider” could tell you. But despite the genre’s reputation for exploitative babes in hotpants and the notorious “jiggle physics,” an article in the Guardian argues that sex does not, in fact, sell video games.

Here’s the case, made by Alexander Gambotto-Burke: In 2004, Playboy began publishing a yearly “Gaming grows up” feature showing video game heroines in the buff. But many of the games included in the issue have either reported huge losses or ceased production entirely.

Far from the porn-crazed sex ghouls they’re frequently portrayed as, male videogame players appear to be developing quite a potent resistance to exploitative, sex-based marketing practices. Indeed, even Lara Croft has given into this progressive zeitgeist: her breasts and lips have shrunk in recent years, and the rest of her body has been reduced to more anatomically feasible proportions. On cue, her critical stock has risen, and while the first two games in the post-2006 Tomb Raider revamp (Legend and Anniversary) sold unfavourably compared with past instalments, the latest, Underworld, is selling healthily after a lacklustre launch.

via Does video game sex still sell? – Broadsheet – Salon.com.

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