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Back in 2005 I wrote about “Bumvertising,” the unfortunate name given by Ben Rogovy to his company’s practice of hiring homeless people to hold placards with ads on them. The practice was roundly criticized — people thought it tasteless at best, and perhaps seriously exploitative. (I offered a limited defence: the name “Bumvertising is demeaning, but Rogovy was actually providing employment to people who desperately need it — which is more than most of us do for them.)
Now a Toronto radio station is playing on the same turf: an ad campaign for talk-radio CFRB has panhandlers holding signs that say “Should panhandling be illegal?” and prostitutes holding signs that ask “Should prostitution be legal?”
Here’s the story, from the National Post: Ad agency hires prostitutes for talk-radio stunt
via Prostitutes and Panhandlers as Advertising Media – Chris MacDonald – Open Salon.
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