If Blockbuster survives, it won’t be because of me.
The last time I rented a movie from the ailing video chain was probably about five years ago. And no, I haven’t been boycotting out of any high-minded commitment to the mom-and-pop independents that Blockbuster slew by the dozens during its unstoppable expansion in the past two decades. I appreciate local businesses as much as any Salon reader, but what soured me on Blockbuster was something a little less idealistic: Every time I rented something there, I forgot about it, keeping the movie out a day or two too long, which racked up a big bill when I finally did bring it back. The late fees, in the end, were what drove me away. If the chain does stay open, I probably have to pay it $20 from some long-returned DVD before it’ll let me take out another movie. (It wasn’t just me, either; in 2005, the company had to settle a lawsuit over automatically charging people the full replacement cost of a movie if they kept the discs out for more than a week, and then charging a $1.25 “restocking fee” to anyone who brought back a movie Blockbuster had declared lost.)…
Blockbuster presented customers with a binary choice: Breeze through the shelves with a handful of new releases, or scour a sorry back catalog collection for something — anything — you hadn’t already seen. Home from college in the mid-’90s, I remember wandering through one local Blockbuster (there were three within a 10-minute drive of my parents’ house) looking in vain for the third shelf of what turned out to be a two-shelf documentary section. The chain may never have actually censored movies, but its family-friendly public image was so stodgy that no one had trouble imagining it did (“We have heard that for years,” a corporate flak told Salon a couple years ago), and its available titles stuck pretty carefully to the less objectionable areas of the MPAA ratings. The chain left the indie and foreign films to the few brave independent stores it hadn’t pushed out of business, stocking dozens of copies of the big studios’ new releases and purging most movies out of circulation within a year or two. But even if you found something you could settle on renting, it wasn’t easy: At least back then, you couldn’t check out a movie without having your membership card with you. And the card was slightly bigger than a credit card, so it didn’t fit neatly into a wallet…
For Blockbuster now, as for its competitors back in the day, resistance is futile. Except if you clicked on that link, you’re actually part of the problem. Why go to a soulless corporate video store when you can watch whole movies instantly on your computer, rent them by mail or order up new releases on demand through your cable company? If Blockbuster goes under, it’s hard to imagine the executives at West Coast Video, Suncoast Video or any of the other remaining chains will sleep easily. Meanwhile, the local mom-and-pop store in my neighborhood appears to survive mostly because its pornography section is as large as the rest of the store. But even if that business model means it outlasts Blockbuster, it doesn’t seem like a winner in the long run; after all, the only stuff you can find on the Internet more easily than pirated copies of Hollywood movies is free porn.
via Make it Blockbuster’s last night – The Brand Graveyard – Salon.com.