
- Image via CrunchBase
- Editor rating:
- Length: 10 minutes total, 2-3 minute segments
- Budget: Low
- Crew
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- Creator: Molly McAleer
The “It Girl” label is one that pops up when no one can quite put their finger on what makes a person worth caring about, despite the fact that her popularity is seemingly effortless. So, how should we define the Internet It Girl? Is she a podcast’s talking head? A startup employee who photographs well? Maybe. But if the whole point of the It Girl’s celebrity isn’t her employment but her public persona, then there’s probably a more direct analog. Truth be told, the Internet It Girl is probably a vlogger.
There is a big ol’ Internet full of young women using video to share their insights with the world, and so the fact that Molly McAleer has gotten the attention of some big web entities — first, the now-defunct Defamer, where McAleer did videos on a wide range of pop culture topics, and now Justine Batemen’s FM78.tv, which is executive producing McAleer’s new official show, The Molls Show.
Beyond a snazzy Tumblr layout, there’s not a lot to differentiate The Molls Show from any other vlog, except that McAleer is a lot more mobile; in tightly-edited segments, McAleer responds to questions, goes on field trips, and in general exposes herself to the outside world. If The Molls Show consisted of nothing but McAleer parading down Hollywood Boulevard in a vagina costume, it might get tiresome, but the stunts are balanced out by more thoughtful pieces — critiquing bad advice books or offering tips on where to find boyfriend-quality boys. She’s comfortable on camera, has a sharp and self-effacing sense of humor, and is unashamed to admit that she wears hair extensions. It’s a nice mix.
via Online Video – GigaOM – Salon.com.
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